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Estudos em Comunicacao ; 35:106-119, 2022.
Article in Portuguese | Scopus | ID: covidwho-2280351

ABSTRACT

The covid-19 pandemic has caused a profound disruption in informing and communicating. The pandemic and the associated political decisions accelerated the digital transformation of human life and work, with videoconferencing (VC) gaining relevance in work contexts. This article uses the technology acceptance model and aims to show how videoconferencing is used (situation) and perceived (perception) by communication and public relations professionals in Portugal, based on the results of ECM2021, adopting the deductive method and a quantitative approach. At the perceptual level, the results show that the respondents have the skills and organizational support to use VC in communication with the publics, not identifying a great obviation. In terms of expectations, respondents think that their peers and customers value VC use and expect its continuation in communication with the publics. The intention of future use of VC is positive for communication with the publics, regardless of whether the pandemic continues. © 2022 Universidade da Beira Interior. All rights reserved.

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